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The conversion gap refers to the disconnect between generating initial interest and driving actual conversions. Understanding the conversion gap is crucial for optimizing the customer journey and driving business growth…
Creating demand for your Atlassian Marketplace app is a crucial go-to-market (GTM) strategy in a competitive landscape. Research from the Ehrenberg-Bass Institute shows that only 5% of potential buyers are…
In the competitive Atlassian Marketplace, attracting high-intent buyers—those ready to purchase—is crucial for your app’s success. These buyers are already aware of their needs and actively seeking solutions, ensuring higher…
In today’s digital world, having a website alone is not enough. With an estimated 1.13 billion websites in existence and 201 million actively maintained, you must transform your website into…
Developing and listing apps on the marketplace does not cut it anymore for continued app evaluations and sales. Learn how a solid Go-to-Market (GTM) strategy can revitalize your business....Read More...
Over the past decade, the number of apps in the Atlassian Marketplace has skyrocketed by 9,400%, increasing from a mere 60 apps in 2012 to more than 5,700 apps today.…
Learn how to win out-of-market buyers with our new book—Buystander Personas. Learn how to win out-of-market buyers with our new book—Buystander Personas.