B2B Demand Marketing

Working with Brighttail has been a game changer. They have helped us transform our marketing organization into a data-driven, digitally-savvy demand generation engine. They are quick, responsive, and eminently congenial, always willing to go the extra mile to ensure their customer’s success. Their work on our company rebrand was phenomenal, and we’ve received tons of positive feedback on our new identity from customers, employees and media. I cannot overstate their value as a business partner.

We engaged Brighttail to help us develop fresh positioning and a stronger vision. In a market where companies tend to use the same messaging, Brighttail quickly dove in, understood what we do, the types of customers we have, and helped us develop a unique thought leadership platform. Brighttail is strategic, easy to work with, and a group I will repeatedly recommend.

I have found working with Matthew and the team a highlight of my career, as demonstrated in Brighttail’s commitment, focus on measurable outcomes and their absolute professionalism. They are a trusted partner.

Brighttail has been our growth partner for 3+ years now. Their approach to Marketing as a Service has been refreshing, giving us access to a broad range of expertise which we could not have had at this stage in our growth. During our partnership, they’ve refreshed our brand and website; deployed new marketing technology and integrated it with our CRM; launched lead-gen campaigns; grown our social media channels; and increased ROI not just in terms of MQLs and SQLs, but in delivered revenue.

Over the last five years, our relationship with Brighttail has grown from a single person supporting us part-time to a team of ten people driving a huge part of our B2B software marketing activities. In retrospect, the decision to work with the Brighttail team proved to be the single best step to growing our international App sales ever. We would recommend Brighttail to every Software & Technical product company.