Top Insights from 10 CMOs

Rising acquisition costs. Cutthroat competition. Shrinking budgets. The numbers are stacked against marketing leaders.

It has become crucial to adopt a new demand marketing playbook, one that shifts away from traditional lead generation strategies to a more holistic approach that creates, captures, and converts demand. We spoke with 10 CMOs to uncover their approach.

With our report, you’ll:

• Discover the top five obstacles CMOs face
• Find out how today’s marketing leaders are driving efficiency
• Gain insights into strategies to create demand
• Understand how adopting new channels can reach out-of-market audiences
• Use the 95-5 Rule to get ahead of your competition