📣 [Coming Soon] Virtual Conference: Ignite your growth with Atlassian’s brightest stars. Register Now
In-Depth Guide: Build a killer Go-to-Market plan for your Marketplace App. Start Learning
On-Demand Webinar: Building a Killer GTM Plan for Your Marketplace App. Watch Now
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Discover how we can help you achieve your goals and unleash your full potential.
Our world-class experts are committed to seeing your business succeed.
Get the latest B2B insights from our experts and friends in the industry.
Are there costly leaks in your Marketplace funnel? Find out with our comprehensive 9-point health check.
Fix the leaks that are costing you business, and find new opportunities to drive growth.
Whether you’re new to the ecosystem or have been around for a while, our systematic and independent examination will help you develop a complete picture of where your apps and marketing performance stand today.
We go beyond a functional audit, evaluating your marketing strategy, systems and processes relative to Atlassian Marketplace benchmarks and best practices. Includes Marketplace analysis, competitor analysis, website analysis, customer experience evaluation and recommendations.
Marketing doesn’t have to be a black box. See what your metrics look like compared to Marketplace benchmarks. With our in-depth analysis, you can quickly uncover leaks, identify what’s working, and scale with confidence.
At the end of the audit, you will have a plan that identifies immediate opportunities to drive evaluations growth, as well as longer-term strategic initiatives for achieving your business targets.
You’re just one sprint away from a healthier, higher performing funnel.
A quick 30-minute call is all we need to get started. We’ll seek to understand your immediate priorities and challenges so we can focus on the areas that are most important to you.
Over the next two weeks, we’ll dive deep into your numbers and perform extensive research on your app, its competitors, and some strategic moves you can take for immediate wins.
We’ll walk you through our audit insights, findings, and recommendations in a 1.5-hour call with you and your team. You get to keep a copy of our reports, deck, and recording for future reference.
is Brighttail’s compound metric that grades the overall Atlassian app marketing strength and performance. It’s a combination of Marketplace listing performance, website performance, organic traffic and visibility, paid ads performance, nurturing campaigns and end-user engagement touchpoints.
Being the sole developer who wears multiple hats, you have so much to do with so little time. Our funnel audit will serve as your guiding North Star in planning your marketing initiatives—let us tell you what’s urgent and what’s important.
You sure know your app best, but the curse of knowledge means it is difficult to identify blind spots accurately. We offer you a fresh perspective with our objective insights and best practices that you can deploy right away. Alternatively, use our report to convince the management to approve your long-overdue proposal.
How do you know if your current programs and investments are paying off? We’ll cross-check your metrics with our Atlassian-specific benchmarks, so you know what’s working, what’s not, and how to lead your teams forward.
Over the last 6 years, we have helped leading Marketplace partners like Ricksoft, Communardo, bitvoodoo, and many others achieve their growth goals with our unique approach to Atlassian app marketing.
We understand the unique challenges of the Marketplace and have a solid track record of helping partners take their marketing beyond the Marketplace to build high-performing funnels that drive positive ROI and revenue growth.
Some of the results we’re proud of:
With Brighttail, you can stop searching for answers and start finding the success you’ve been looking for. Our Marketplace experts will save you from the costly headaches of trial-and-error implementations, giving you a proven roadmap to accelerate your growth.
Brighttail has delivered consistent results in the last 4 years, and they almost always exceed our expectations. One of the biggest perks of leveraging Brighttail’s marketing capabilities is it has allowed us to completely focus on product development.
Since we are a small team, we can’t cover all tasks in marketing our products by ourselves. Having Brighttail as a trusted partner who knows our goals and understands our products is crucial for our success.
Thank you and your colleagues for the funnel audit. It helped us a lot to see how much homework should be done to have true success.
The decision to work with the Brighttail team proved to be the single best step to growing our international app sales ever.
Brighttail’s expertise, professionalism, and unwavering commitment to our goals have played a pivotal role in the success of our business.
Our 30-min discovery call is free, and includes actionable advice. If we’re not a right fit, we’ll point you to the right resources.
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Learn how to win out-of-market buyers with our new book—Buystander Personas.