6kites – Repositioning an Atlassian Solution Partner for Growth

Our strategy
and work

We began with a brand audit to discover where 6kites strengths intersect with market drivers and unmet customer needs. We learned that one of the biggest problems customers face is realizing the promise of new technologies. The technology available today presents numerous opportunities to increase capabilities, improve the customer experience, and drive revenue growth. But budgets and internal resources are limited.

Customers must navigate a lot of hype around topics like digital collaboration, AI/machine learning, Big Data, and DevOps in order to select a project that will deliver measurable business improvements. This is a high-stakes decision. And once customers select an opportunity to pursue, they face considerable executional challenges. They frequently lack the internal expertise and resources in these new technologies to ensure a successful deployment.

We realized that 6kites–as a company with a strong portfolio, deep roots in professional services, as well as partnerships with leading platform providers–was well-placed to position itself as a thought leader on what it takes to realize the promise of digital transformation.

Against a sea of competitors who lead with functional descriptions of their capabilities, we positioned 6kites as a thought leader with a clear vision and framework for building “the amazing.”

The new brand voice is refreshingly human in a space that is generally characterized by technobabble and corporate speak. For the visual identity system, we use three-dimensional cubic structures to instantiate the various elements involved in building the amazing. This gives the consultancy a premium, custom look, while providing ample flexibility to incorporate a variety of representational styles.